Jason Otter's School of Basketball

When Jason Otter's School of Basketball contacted us for a web site, they were looking for a fresh design, and interested in learning more about accepting online payments for registration. What they received from us transformed the way they do business almost completely. The secure site area now serves as their customer contact database, event planning and management, and marketing system.

Online Business Management

Their new site has completely eliminated Excel spreadsheets from their day-to-day operations. Keeping track of who is registered for which event is as simple as logging in to their web site from anywhere in the world. Online registration has almost completely eliminated paper registration, freeing staff to work on more important tasks. Even paper registrations are quickly typed into the web site so that everything is in once place.

Customer Marketing Made Easy

For every new registration they receive online, they have a new person on their mailing list, and email list – automatically. They are left with a searchable database of customers, and are able to generate mailing lists by zip code, or even by a customers' past registrations.

Sending an email to 10,000 people is as easy as sending to one. They can simply send an email message using their favorite email program to a special email address, which grabs the email and enters it into their email marketing system. From there, they can send it to any set of subscribers, based on zip code, past registrations, or registrants for a single event (for event-related message). The system then automatically handles unsubscribes, bad addresses, and scheduling bulk messages to go out during off-peak hours to keep their site running at top speed during the day.

Low-cost Maintenance

Web site updates are built in. When the staff adds a new event to the system, it automatically appears in their event calendar, and on the page related to the particular type of camp or workout posted. The only time they need to pay for outside help on their site is when they want to upgrade or improve part of their site.

Visit www.otterbasketball.com