Getting Your Web Site Exposed!

The web is full of new tools to reach your customers and find new ones.

If you think that search engines are the only way customers get to your web site, think again! Local businesses have far better ways of reaching customers than trying to get to the top of Google.

"New" Media

Publish weekly audio or video or text to your web site, and customers can automatically get this content downloaded to their iPod, MP3 Player, or feed reader each week. It's an excellent way to keep people coming back to your site, generating conversations, and building awareness for your company.

E-Mail Marketing

We can make it as easy as sending an email. Manage your email lists through your web site, and your web site will help automatically keep you in compliance with the many laws surrounding email marketing. Send out news on your company, exclusive offers, or whatever will keep your name on your customers' minds

Social Media

It's time to get creative. Does your favorite presidential candidate have a MySpace page? Is your latest video/ad on YouTube? Your best customers are also your best advertisers. We'll help you create a place to let them speak for you.

Search Engine Optimization

A common Internet myth is that companies get to the top of Google by hiring firms to "optimize" their site for search engines - and that major companies are only at the top because they can afford this optimization. These stories persisted, in small part, because this was sort of true 10 years ago. You can find shady companies all over that want you to pay them thousands of dollars to put your site at the top of Google.

The truth is that search engines like Google and Yahoo are constantly working on their systems, and trying to detect and weed out web sites trying to cheat their way to the top. Getting to the "top" of Google now really means finding search phrases that match your narrow specialty. For example, a bookstore in Quincy will not rank well if you just search for "books," but we can certainly help make sure that if someone types in "books Quincy IL" that they have a good shot of being one of the top two results.

The myth is still there that you can reach a nationwide audience just by tricking Google, and then getting rich. The truth is that you have to use more traditional forms of advertising and partnerships to get your name heard by increasingly large numbers of people - some of these methods being low-cost or even free.

Targeted Advertising

You may not be able to pay your way to the top of Google, but you can pay your way onto the first page of their search results. By picking less competitive keywords, you can place ads on their search engine for free. You do have to pay in advance, however, for when customers click on your ad. Prices can be as low as $0.20 per click. We can help you find the best keywords to target, and help you begin advertising through the major online ad networks.